Marketing Technologies Every Company Should Use

Featured alt: Various marketing technologies.

Trying to run a company without any marketing efforts is like trying to drive a car with no wheels. If you are stubborn enough, you can maybe make it work. But it is simply not how things were meant to be. It goes without saying that any serious company needs to spend ample time dealing with marketing. Some major companies, like Coca Cola, spend upwards of half their finances on marketing. So, trust us when we tell you that whether you like it or not, you’ll have to deal with marketing. Now, in order to do so, you will have to implement certain marketing technologies. And, if you are new to computer technologies, and you don’t know marketing is about in today’s world, there is a slim chance that you’ll implement them properly. So, let’s see what they are and how to use them.

Which marketing technologies you need to use

Once you step into the world of marketing you will realize that it is quite big. It was big before the internet was invented. And, after it was invented, it’s size only increased. So, it should come as little surprise that we cannot tackle every marketing technology out there in this article. But what we are going to do is to go over the basic ones and what they are for. Then we are going to give you some key points on how these marketing technologies are used. With luck, this should be enough as your first step in the marketing world.


SEO stands for Search Engine Optimization. With it, you ensure that when people use search engines like Google, Yahoo or Bing that they actually find your website. So, it stands to reasons that if you do not tackle SEO properly, there is a slim chance that you will find any online traffic. Now, there are many ways in which you can tackle SEO and many different aspects that you will have to take into account. And, once you start researching it on sites like, you will see just how many things there are, and how fast some SEO trends can change. Therefore, it can be hard to pinpoint which tool to use for it. But, at least for starters, we suggest that you go with the following:

  • Google Analytics
  • AdWords Keyword Tool
  • SEO by Yoast
  • Open Site Explorer
  • PageRank status

Managing SEO will be a big part of your online marketing.

Alt: SEO with various aspects of it showing some of the online marketing technologies.

These tools alone can give you a plethora of options on how to optimize your SEO. So, just be sure to research current SEO trends as much as possible and to tackle your SEO properly.

Social Media

Talking about marketing technologies without mentioning social media is simply impossible. After all, social media is the easiest way for companies to have direct communication with their customers. And, as you will soon learn, this is the basis of any successful marketing strategy. Therefore, if you want your marketing efforts to be taken seriously, you need to manage your social media. Facebook, Instagram, and Twitter should be enough for any company to promote itself properly. You can also look into having LinkedIn and Reddit presence, but those are less necessary. Just try to not sound too corporal on your social media accounts. Countless studies and practices have shown that customers like to feel that there is a person behind the company.

Facebook, Instagram, and Twitter are some of the marketing technologies that you will have to use.

Alt: Different social media technologies.

Email marketing

While SEO and Social Media are clearly on the rise, Email is slowly lowering its importance. But it is still important enough and easy enough to use, that you should definitely consider it for your marketing efforts. Emails are a great way to engage your regular customers and to keep your business running. By doing so you are much more likely to find more business opportunities and therefore make your marketing worthwhile.

How to properly tackle marketing

Now that we’ve mentioned the basic technologies for marketing, we need to go over how to properly use them. Just like any other tool, you need to be aware of what to do and when in order to make the most of it. So, here is what you’ll need to keep in mind before you start your marketing efforts.

Website management

You cannot properly handle online marketing if you first do not set up a decent website. This means that your website needs to be intuitive, easy to use and well-functioning. The only way to make it so is to hire a web designer as they are aware of various treatments and shortcuts for your software. Then, you need to optimize it for you and to maintain it regularly. Also, you need to plan out your website carefully and make room for future content. Only by tackling all of those aspects will you be able to handle your SEO and your Social Media properly.

You need to find a professional to help you set up and manage your website.

Alt: Programming related to a website.

Optimizing for mobile

The most common way people surf the internet is by using mobile devices. Therefore, if you do not optimize your marketing technologies so that they are mobile-friendly, you are setting yourself up for failure. From your website to your marketing efforts, you need to keep mobile devices in mind. Without doing so you are limiting yourself to customers that only use PC for surfing. And, as any marketing expert can tell you, those people are few and far in-between.


Properly choosing marketing technologies and knowing how to utilize them is a big project that no single article can completely cover. Therefore, you should start with SEO management, Social Media and Email in order to set up a decent foundation for further marketing efforts. By having a decent website and by optimizing for mobile you will ensure that your marketing efforts are on the right track. After a while, you will have a better idea of how to handle your marketing and how to organize your online presence accordingly.